CityScape at Lakeshore

Apartment Community Bernard/Allison Management Services, Inc. Tempe, Arizona

Near Arizona State University, CityScape required repositioning to compete for, and attract, this younger demographic.  Phase one addressed the clubhouse amenity building used for leasing, community gatherings, gym workouts, and lounging pool side.  Stale marketing tools were replaced with an interactive tech/art screen wall for presenting the property, lifestyle, floor plans, amenities, and neighborhood.  The underutilized living space was reenergized with a large communal kitchen, and a mix of lounging and gaming options.  The design brief: Urban loft meets Palm Springs.